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Specialized AWOL
$1,299.99 $1,699.99 24% Off
Head for the ends of the earth on Specialized's AWOL. This tough-as-nails adventure bike features a steel frame and fork for durability and exceptional ride quality. Equipped with both front- and rear-rack eyelets, three sets of bottle cage bosses, and full-length cable housing routing, the AWOL does double duty as a fully loaded touring rig and a heavy-duty commuter. Sturdy Specialized wheels with grippy 45mm-wide tires make the bike all-terrain capable, and a pair of TRP Spyre disc brakes provide great stopping power, no matter what the conditions. A wide-range, 27-speed Shimano drivetrain has the gears you need to conquer any hill, and a selection of Body Geometry components help to keep rider comfort high.
Specialized Men's Diverge Comp E5
$1,799.99 $2,499.99 28% Off
Made for exploring new roads, commuting to class, and everything in between, the Diverge Comp E5 redefines how many functions one bike can fulfill. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with an E5 Premium Aluminum frame that's plenty light, certainly stiff for hard efforts, and undeniable durable. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. Since there's only so much that wider tires with lower pressures can absorb, Specialized implemented a new version of their Future Shock into the Diverge design. It not only soaks up bumps with ease, but adds the benefit of extremely predictable handling. That's because the wheelbase isn't lengthening when you hit a bump, so the front end of the Diverge keeps the same effective head tube angle. In other words, when you dive hard into a turn, you won't be surprised by under steer or sloppy handling. Unlike the original Future Shock, the Diverge's version features a progressive spring that makes this technology more suitable for off-road applications, where stiffer suspension is often needed to soak-up larger bumps and obstacles. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. The Diverge E5 Elite frame is topped off with a reliable Shimano 105 groupset, hassle-free mechanical-disc brakes from Tektro, and a durable pair of Axis Elite wheels.
Specialized Ruby Compact - Women's
$1,399.99 $2,049.99 32% Off
Specialized's Ruby Compact balances comfort with speed and stability. The secret is Specialized's super-light, comfortable FACT 9r-carbon frame and fork that get up to speed effortlessly, handle like a dream, and take the sting out of rough roads for ride-all-day fun. The Ruby is decked out with a wide-range Shimano Sora drivetrain so you can fly up the climbs. Quick-rolling Axis wheels wrapped in Specialized tires handle nimbly and inspire confidence as you climb, descend, and power through turns. Body Geometry components from Specialized round out this bike, offering incredible all-day comfort.
Specialized Ruby Elite - Women's
$1,899.99 $2,959.99 36% Off
Get out and ride with Specialized's Ruby Elite. The feathery FACT carbon frame and monocoque fork get up to speed with ease, corner as if on rails, and take the sting out of rough roads for all-day riding pleasure. Providing the go is Shimano's 105 drivetrain with smooth shifting and the perfect gearing, whether you enjoy chasing summits, flying down descents, or following long stretches of asphalt that disappear into the horizon. The Fulcrum wheels track confidently as you speed down the road, and Body Geometry components from Specialized will keep comfort high, whether you're on a short jaunt or an all-day adventure.
Specialized Sequoia Elite
$1,899.99 $2,659.99 29% Off
If you've ever felt torn between a "traditional" road bike and a dedicated touring rig, you're not alone. Now, though, the Sequoia Elite gives you both by combining the two in one genre-bending bike. It has everything you need to hit the road and not look back. The Sequoia's path to adventure starts at the frame, which Specialized constructed from Premium Cr-Mo tubing. This material is coveted for its strength, light weight, and tuned ride quality. And they took this a step further by selecting tubes that are specific to each frame size, ensuring that every frame rides exactly as intended. The Adventure Geometry is unique in that it skews the line between a traditional road bike and a dedicated touring rig. You'll find an ample wheelbase and low bottom bracket for control, but the chainstays and tube angles ensure that you'll be able to travel efficiently and quickly, regardless of whether or not your rig is loaded. A beefy FACT carbon fiber fork is sure to take the sting out of harsh roads. And when you're deep into said roads, you'll be thankful for the extra water bottle mount found on its fork leg. Digging into the details, the frame is outfitted with an ample number of mounts for water, racks, and fenders. And for the build, they included reliable parts, like a Shimano 105 groupset, powerful hydraulic disc brakes, and hand-built Hayfield wheels that are cased in wide, 2Bliss Ready tires.
Norco Search A Sora
$1,199.99 $1,449.99 17% Off
The Search A Sora is all about exploring the unknown. B-roads through the country? Fire roads in the mountains? There's no need to sacrifice your desire when you have the versatility of 32mm-wide tires and a relaxed riding position for all-day comfort. Outfitted with Shimano's solid-performing Sora group, it features a 9-speed drivetrain paired with Tektro mechanical disc brakes that aid control in wet conditions and long, rough descents. The aluminum fork with 15mm thru axle keeps the front end light and stiff, while a chip in the rear dropouts accommodates fenders or racks, further increasing the do-it-all nature of the Search. A flared handlebar ensures comfort on long hauls by reducing strain on the wrists and shoulders, and rattle-free internal cable routing keeps your components working as they should in the muck and grime, giving you the freedom to continue down whatever path you choose.
Norco Search A Tiagra
$1,399.00
The Search A Tiagra is all about exploring the unknown. B-roads through the country? Fire roads in the mountains? There's no need to sacrifice your desire when you have the versatility of 32mm-wide tires and a relaxed riding position for all-day comfort. Outfitted with Shimano's workhorse Tiagra group, it features a 20-speed drivetrain paired with hassle-free TRP Spyre Twin Piston mechanical disc brakes that aid control in wet conditions and on long, rough descents. The full carbon fork with 15mm thru axle keeps the front end light and stiff, while a chip in the rear dropouts accommodates fenders or racks, further increasing the do-it-all nature of the Search. A flared handlebar ensures comfort on long hauls by reducing strain on the wrists and shoulders, and rattle-free internal cable routing keeps your components working as they should in the muck and grime, giving you the freedom to continue down whatever path you choose.
Norco Search C 105
$2,974.15
A grand adventure awaits, leaving from your front door. You've got Norco's Search C 105 on your side, and are fully prepared to quickly ride into roads known and unknown. A full carbon, Power Chassis design snatches up all of your pedal effort and sends it back into the road through a wide-range Shimano 105 drivetrain, while ARC Endurance technology hits the mute button on road chatter and vibrations to smooth your ride. Stiff, lightweight Alex rims and Clement tires glide you quickly as you speed toward your destination, and an aluminum cockpit from Norco provides tight steering and a great fit. Norco's Search C 105 is all you need to start adventures, from commonplace to grand!
Norco Search C 105
$2,899.99 $3,299.00 - $3,299.99 12% Off
A grand adventure awaits, leaving from your front door. You've got Norco's Search C 105 on your side, and are fully prepared to quickly ride into roads known and unknown. A full carbon, Power Chassis design snatches up all of your pedal effort and sends it back into the road through a wide-range Shimano 105 drivetrain, while ARC Endurance technology hits the mute button on road chatter and vibrations to smooth your ride. Stiff, lightweight WTB rims and Panaracer tires glide you quickly as you speed toward your destination, and an aluminum cockpit from Norco provides tight steering and a great fit. Norco's Search C 105 is all you need to start adventures, from commonplace to grand!
Norco Search C Frame/Fork
$1,899.00
Load up your maps and let the exploration begin! The Search C Framekit from Norco scoffs at the typical routes, churning through all manner of backroads thanks to a stiff, full carbon frame and Norco's Power Chassis technology. ARC Endurance engineering creates a supple ride quality with considerable tweaks to the seat post, seat tube, and rear stays. Your eyes will well up with happy, happy tears. The Search comes ready for adventure with frame-bolstering Armor Lite resin and "future-proof" universal internal cable routing. The Search C Framekit is the backbone of your next adventure.
Norco Search C Ultegra
$3,439.00
You can capitalize on your wanderlust with your very own through-axled, full-carbon exploration machine, Norco's Search C Ultegra. Norco's Power Chassis design sends your pedal effort straight into the road, and the ARC Endurance system waylays road chatter for hour after hour of comfortable riding. Easton rims revel in your questionable terrain choices, and Panaracer tires are just as keen on exploration as you are. Lumpy fire roads or heinous climbs be darned, the gears to charge through all are packed into Shimano's 2 x 11-speed Ultegra drivetrain. The finishing touches include Norco's alloy stem and flared handlebar combo and supportive Norco SL race saddle.
Norco Search XR Aluminum 105
$2,499.00
The versatile Search XR Aluminum blends all-road capability and long-distance comfort in a sleek, affordable package. A premium aluminum frame, vibration-damping design, tire clearance up to 700 x 45c (or 650B x 2.1"), and rack, fender and bottle mounts provide smooth, confident handling over a variety of terrain. Wherever your path leads – and whatever it is made of – Search it out and ride it.
Norco Search XR Aluminum Apex 1
$1,768.99 $1,999.99 12% Off
The versatile Search XR Aluminum blends all-road capability and long-distance comfort in a sleek, affordable package. A premium aluminum frame, vibration-damping design, tire clearance up to 700 x 45c (or 650B x 2.1"), and rack, fender and bottle mounts provide smooth, confident handling over a variety of terrain. Wherever your path leads – and whatever it is made of – Search it out and ride it.
Norco Search XR Carbon Apex 1
$3,899.00
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
Norco Search XR Steel Apex 1
$2,255.99 $2,549.99 12% Off
The Search XR Steel is not just a head-turner. The strong but lightweight steel frame has a ride feel that is unique to steel as a frame material. The vibration-damping material properties combined with thoughtful frame design make the bike a pleasure to ride. With tire clearance up to 700 x 45c (or 650B x 2.1"), along with rack, fender, and bottle mounts, the Search XR Steel is ready for any adventure, whether that is urban utility or exploration off the beaten track.
Norco Search XR Steel Rival 1
$3,499.00
The Search XR Steel is not just a head-turner. The strong but lightweight steel frame has a ride feel that is unique to steel as a frame material. The vibration-damping material properties combined with thoughtful frame design make the bike a pleasure to ride. With tire clearance up to 700 x 45c (or 650B x 2.1"), along with rack, fender, and bottle mounts, the Search XR Steel is ready for any adventure, whether that is urban utility or exploration off the beaten track.
Norco Section Aluminum 105
$2,299.00
The Section Aluminum is built for riders who ride all day and are in it for more than the scenery. This aluminum all-road machine is built around big tires and a strong, lightweight X6 butted aluminum with geometry and features that won't let any road interrupt your rhythm. The frame's pedaling efficiency combines with its adaptability to offer riders all-day performance that is engineered to smooth out rough roads so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Aluminum 105 Mech
$1,899.00
The Section Aluminum is built for riders who ride all day and are in it for more than the scenery. This aluminum all-road machine is built around big tires and a strong, lightweight X6 butted aluminum with geometry and features that won't let any road interrupt your rhythm. The frame's pedaling efficiency combines with its adaptability to offer riders all-day performance that is engineered to smooth out rough roads so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Aluminum 105 Women's
$2,299.00
The Section Aluminum is built for riders who ride all day and are in it for more than the scenery. This aluminum all-road machine is built around big tires and a strong, lightweight X6 butted aluminum with geometry and features that won't let any road interrupt your rhythm. The frame's pedaling efficiency combines with its adaptability to offer riders all-day performance that is engineered to smooth out rough roads so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Aluminum Tiagra
$1,503.99 $1,699.99 12% Off
The Section Aluminum is built for riders who ride all day and are in it for more than the scenery. This aluminum all-road machine is built around big tires and a strong, lightweight X6 butted aluminum with geometry and features that won't let any road interrupt your rhythm. The frame's pedaling efficiency combines with its adaptability to offer riders all-day performance that is engineered to smooth out rough roads so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Aluminum Tiagra Women's
$1,699.00
The Section Aluminum is built for riders who ride all day and are in it for more than the scenery. This aluminum all-road machine is built around big tires and a strong, lightweight X6 butted aluminum with geometry and features that won't let any road interrupt your rhythm. The frame's pedaling efficiency combines with its adaptability to offer riders all-day performance that is engineered to smooth out rough roads so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Carbon 105
$3,499.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Carbon 105 Women's
$3,499.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Carbon Frame/Fork
$2,299.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Steel 105
$2,599.00
The Section Steel is built for riders who have a taste for the classic look and feel of chromoly, but still want to ride every road they encounter with the same vigor. This ferrous all-road bullet is crafted around big tires with a lightweight, resilient frame with geometry and features that won't let any road interrupt your rhythm. It may look classic, but the Section Steel's lateral stiffness and shock-absorbing vertical compliance rivals many “modern” materials' abilities to provide the all-day performance rider efficient power transfer while smoothing out rough roads.
Norco Section Steel Frame/Fork
$1,299.00
The Section Steel is built for riders who have a taste for the classic look and feel of chromoly, but still want to ride every road they encounter with the same vigor. This ferrous all-road bullet is crafted around big tires with a lightweight, resilient frame with geometry and features that won't let any road interrupt your rhythm. It may look classic, but the Section Steel's lateral stiffness and shock-absorbing vertical compliance rivals many “modern” materials' abilities to provide the all-day performance rider efficient power transfer while smoothing out rough roads.
Norco Section Steel Ultegra
$3,599.00
The Section Steel is built for riders who have a taste for the classic look and feel of chromoly, but still want to ride every road they encounter with the same vigor. This ferrous all-road bullet is crafted around big tires with a lightweight, resilient frame with geometry and features that won't let any road interrupt your rhythm. It may look classic, but the Section Steel's lateral stiffness and shock-absorbing vertical compliance rivals many “modern” materials' abilities to provide the all-day performance rider efficient power transfer while smoothing out rough roads.
Norco Tactic 105
$2,649.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis, and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. Integrated direct mount caliper brakes put confident control at your fingertips, while semi-aero rims wrapped in grippy Clement Strada 25c tires ensure you stay glued to your line. And Shimano's capable 105 drivetrain fires off satisfying shifts when it's time to attack. You already have your strategy, execute with your Tactic.
Norco Tactic SLR Frame/Fork
$2,999.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. Hydraulic disc brake mounts and dual thru-axles aid in delivering complete control, too. You already have your strategy, execute with your Tactic.
Norco Tactic SLR Frameset
$2,061.75
For big wins in high-stakes competition, Norco's Tactic SLR Force won't let you down. The sub-800g ultra high-modulus carbon frame is designed for demanding race situations, providing aggressive body positioning for sprinting performance. When you're ready to drop the hammer, this speed machine will deliver uncompromising responsiveness and explosive acceleration. Direct-mount brakes give you increased aerodynamics and better modulation, and the stiff, full carbon fork instills confidence at speed with its precise handling. Everyone knows that stiffness is king when it comes to power transmission, but vibration damping keeps you fresh, and the Tactic's seatstays provide just enough forgiveness for a great balance of compliance and performance.
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