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Specialized AWOL
$1,699.99
Head for the ends of the earth on Specialized's AWOL. This tough-as-nails adventure bike features a steel frame and fork for durability and exceptional ride quality. Equipped with both front- and rear-rack eyelets, three sets of bottle cage bosses, and full-length cable housing routing, the AWOL does double duty as a fully loaded touring rig and a heavy-duty commuter. Sturdy Specialized wheels with grippy 45mm-wide tires make the bike all-terrain capable, and a pair of TRP Spyre disc brakes provide great stopping power, no matter what the conditions. A wide-range, 27-speed Shimano drivetrain has the gears you need to conquer any hill, and a selection of Body Geometry components help to keep rider comfort high.
Specialized Boy's Hotrock 20 (6-Speed)
$499.99
Someone has to have the coolest bike on the block; it might as well be your budding cycling superstar. Specialized's Boy's Hotrock 20 boasts a super-strong aluminum frame built to handle all the bumps and jumps junior can dish out and a cool suspension fork sure to draw admiring glances and provide hours of fun. Other noteworthy goodies include a Shimano 6-speed drivetrain with an easy-to-use twist shifter, grippy linear-pull brakes with levers made for small hands and a chainguide that keeps the chain in place.
Specialized Crossroads Sport
$579.99
Hop on Specialized's Crossroads Sport and enjoy outings filled with comfort and fun. It features Specialized's light, nimble aluminum frame and an upright riding position for ultra-relaxed pedaling, while the fast-rolling 700c wheels smooth out the ride even more. Plus, the wide-range 24-speed Shimano drivetrain makes climbing easy, and the confidence-inspiring linear-pull brakes put the control right at your fingers. The Crossroads also boasts quality tires, Specialized's Body Geometry grips, a bump-busting suspension seatpost, and a comfortable seat.
Specialized Crosstrail Sport
$999.99
Every trail and road is an invitation to adventure when you're riding Specialized's Crosstrail Sport. It eats up both dirt and pavement thanks to its great-handling Specialized A1 Premium aluminum frame, a bump-bustin' SR Suntour suspension fork and smooth-rolling 700c wheels. You'll also love the quick-shifting Shimano 18-speed drivetrain and the outstanding all-weather stopping power of the Tektro hydraulic-disc brakes. And to make your rides even better you get a supportive Specialized Body Geometry seat.
Specialized Fuse Expert 6Fattie
$2,749.99
Every year bikes get lighter, skinnier, and more efficient, giving you less, and less, and less. Specialized took a different approach with the Fuse Expert 6Fattie and gave you more. More traction, more flotation, and more laid-back fun. Rolling on 650B x 3.0-inch tires, the Fuse Expert delivers unprecedented traction and stability so you can shred the loosest, most off-camber and rock-strewn trails you can find. The solid M4 aluminum frame features Specialized's exclusive Diamond Stay technology to accommodate 6Fattie wheels and tires while maintaining the short chainstays that keep a bike playful and fun. The spec is dialed with a Manitou Magnum fork, WTB Scraper i45 wheels, and a 1 x 10-speed drivetrain with a wide-ranging cassette. There's even a dropper post for maximum control when things get rowdy. Get on a Fuse and find out what you've been missing.
Specialized Men's Diverge Comp E5
$2,499.99
Made for exploring new roads, commuting to class, and everything in between, the Diverge Comp E5 redefines how many functions one bike can fulfill. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with an E5 Premium Aluminum frame that's plenty light, certainly stiff for hard efforts, and undeniable durable. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. Since there's only so much that wider tires with lower pressures can absorb, Specialized implemented a new version of their Future Shock into the Diverge design. It not only soaks up bumps with ease, but adds the benefit of extremely predictable handling. That's because the wheelbase isn't lengthening when you hit a bump, so the front end of the Diverge keeps the same effective head tube angle. In other words, when you dive hard into a turn, you won't be surprised by under steer or sloppy handling. Unlike the original Future Shock, the Diverge's version features a progressive spring that makes this technology more suitable for off-road applications, where stiffer suspension is often needed to soak-up larger bumps and obstacles. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. The Diverge E5 Elite frame is topped off with a reliable Shimano 105 groupset, hassle-free mechanical-disc brakes from Tektro, and a durable pair of Axis Elite wheels.
Specialized Roll Elite Low Entry
$949.99
Specialized's Roll Elite Low Entry does everything in its power to encourage, motivate, and inspire you to get out and keep fit in comfortable, efficient style. Take it out on a bike path—dirt or paved—and enjoy the smooth, efficient ride afforded by the lightweight A1 aluminum frame and unique Ground Control Positioning, which puts you in a more upright ride position and provides maximum comfort while keeping your back and neck feeling fine. Feel the confidence and stability of the stable 650b wheels, wrapped in wide, cushy 2.3-inch tires. The hill-topping 24-speed Shimano drivetrain makes sure you enjoy easy spinning up that steep hill. Ride longer thanks to the Body Geometry science that’s gone into saddles, grips, and pedals that keep you comfortable for mile after mile. Get out there, get active, and feel it for yourself.
Specialized Roll Low Entry
$699.99
Specialized's Roll Low Entry has everything you need to help you along your journey to a fitter, happier you. Hop on the bike path—dirt or paved—and enjoy the smooth, efficient ride afforded by the lightweight A1 aluminum frame and unique Ground Control Positioning, which puts you in a comfortable, upright position. Feel the confidence the cushy 650B x 2.3-inch wide tires provide, while the hill-topping 7-speed Shimano drivetrain spins easily up steep hills and cruises along the flats. The plush saddle, grips, and stable pedals keep you comfortable mile after mile. Specialized gives you everything you need in a package that's pretty on the eyes and a joy to ride.
Specialized Ruby Compact - Women's
$2,049.99
Specialized's Ruby Compact balances comfort with speed and stability. The secret is Specialized's super-light, comfortable FACT 9r-carbon frame and fork that get up to speed effortlessly, handle like a dream, and take the sting out of rough roads for ride-all-day fun. The Ruby is decked out with a wide-range Shimano Sora drivetrain so you can fly up the climbs. Quick-rolling Axis wheels wrapped in Specialized tires handle nimbly and inspire confidence as you climb, descend, and power through turns. Body Geometry components from Specialized round out this bike, offering incredible all-day comfort.
Specialized Ruby Elite - Women's
$2,959.99
Get out and ride with Specialized's Ruby Elite. The feathery FACT carbon frame and monocoque fork get up to speed with ease, corner as if on rails, and take the sting out of rough roads for all-day riding pleasure. Providing the go is Shimano's 105 drivetrain with smooth shifting and the perfect gearing, whether you enjoy chasing summits, flying down descents, or following long stretches of asphalt that disappear into the horizon. The Fulcrum wheels track confidently as you speed down the road, and Body Geometry components from Specialized will keep comfort high, whether you're on a short jaunt or an all-day adventure.
Specialized Sequoia Elite
$2,659.99
If you've ever felt torn between a "traditional" road bike and a dedicated touring rig, you're not alone. Now, though, the Sequoia Elite gives you both by combining the two in one genre-bending bike. It has everything you need to hit the road and not look back. The Sequoia's path to adventure starts at the frame, which Specialized constructed from Premium Cr-Mo tubing. This material is coveted for its strength, light weight, and tuned ride quality. And they took this a step further by selecting tubes that are specific to each frame size, ensuring that every frame rides exactly as intended. The Adventure Geometry is unique in that it skews the line between a traditional road bike and a dedicated touring rig. You'll find an ample wheelbase and low bottom bracket for control, but the chainstays and tube angles ensure that you'll be able to travel efficiently and quickly, regardless of whether or not your rig is loaded. A beefy FACT carbon fiber fork is sure to take the sting out of harsh roads. And when you're deep into said roads, you'll be thankful for the extra water bottle mount found on its fork leg. Digging into the details, the frame is outfitted with an ample number of mounts for water, racks, and fenders. And for the build, they included reliable parts, like a Shimano 105 groupset, powerful hydraulic disc brakes, and hand-built Hayfield wheels that are cased in wide, 2Bliss Ready tires.
Norco Aurum A1
$4,399.00
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
Norco Aurum A1 Frame
$1,999.00
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
Norco Aurum A7 Framekit
$1,759.00
The Norco Aurum A7 offers a World Cup-proven design in a premium alloy frame. This 650B-wheeled downhill race and park bike combines their most advanced mountain technologies including Gravity Tune, 200mm A.R.T. suspension and an integrated shuttle guard. Latin for gold, the Aurum delivers high-speed control and durability for full days in the park or racing against the clock.
Norco Aurum C7.1 Frame
$2,694.23
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum might have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. The Aurum C7.1 Framekit includes a Fox Float X2 Factory rear shock and Norco 142x12 thru axle.
Norco Aurum C7.1 Frameset
$3,299.00
Norco’s Aurum Carbon 7.1 is here to blast backwoods shuttle runs, laps in the park, and World Cup courses alike. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when tackling some of the nastiest tracks on earth. Norco knows that DH bikes experience some of the roughest riding conditions, so they incorporate Armorlite resin and integrated frame guards throughout to bolster impact resistance, meaning you can focus on taking the fastest line, not necessarily the safest. Norco’s A.R.T. rear suspension with Gravity Tune powers Cane Creek’s insanely adjustable Double Barrel coil shock for a perfect blend of big-hit compliance with pedaling efficiency. Build up the Aurum Carbon 7.1 and get ready for the ride of your life!
Norco Aurum HSP Framekit
$4,299.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world in pursuit of gold. - Aurum HSP Full Carbon Frame: Lightweight and durable full carbon fiber frame for improved stiffness-to-weight ratio, increased vibration damping and maximum strength - Gravity Tune: Ensures optimal body position and ideal front/rear weight distribution for riders of all sizes to deliver superior handling and control at high speeds - A.R.T. Suspension: The most extreme iteration of Norco’s proven A.R.T. suspension philosophy to date. Optimized for DH race purposes delivering superior grip, support, and control on steep and rough terrain - Adjustable Front Center: Allows riders to make easy adjustments to the bike’s front center and wheelbase length for quick and easy fit and setup tuning - 27.5" or 29” wheels: offering M-XL riders a choice of wheel sizes to further fine-tune handling characteristics based on their riding style
Norco Bigfoot 1
$1,499.99 $1,899.99 21% Off
With its lightweight, double-butted X6 6061 aluminum frame, disc brakes and clearance for up to 5.0” tires, the Bigfoot stands for cycling versatility in any terrain and season. From snow lines to sand rides, the Bigfoot provides incredible traction and control and proves that there’s no off-season for fat bikes. Norco designed the Bigfoot to be a fun, reliable, all-season fat bike that also won't break the bank. It features SRAM's reliable NX drivetrain with a Race Face Ride crankset and Level hydraulic brakes for plenty of stopping power. A stock 130mm TranzX YSP18 dropper post and Schwalbe Jumbo Jim Performance 26 x 4.8" tires round out the build.
Norco Bigfoot VLT 1
$5,699.00
The Bigfoot VLT 1 will elevate your expectations of an electric fat bike. With handling built to satisfy the demands of the most discerning rider — it shreds like Norco's world class MTBs — and its seamless integration of the latest in e-bike technology, the Bigfoot VLT 1 is built to perform on any year-round riding adventure imaginable. Norco developed the Bigfoot VLT 1 with thoughtful features and carefully selected components to complement its decidedly modern geometry and handling. The Manitou Mastodon Pro suspension fork offers 100mm of cold-weather-compatible travel, while matching the frame's generous clearance for the 4.8” tubeless compatible tires and rims. The best-in-class Shimano STEPS E8000 drive unit will extend the ride and give you the push you need to get through the tough stuff. The protected seat tube charging port allows easy access and quick charging of the 630Wh battery, which has been cold-weather tested to ensure you can ride year-round with confidence. Thanks to the features and attention to detail built-in, and your desire to ride the unridable, the Bigfoot VLT 1 is the electric fat bike that you'll forget is an electric fat bike until you realize just how far it's taken you.
Norco Bigfoot VLT 2
$4,299.00
The Bigfoot VLT 2 will elevate your expectations of an electric fat bike. With handling built to satisfy the demands of the most discerning rider — it shreds like Norco's world class MTBs — and its seamless integration of the latest in e-bike technology, the Bigfoot VLT 2 is built to perform on any year-round riding adventure imaginable. Norco developed the Bigfoot VLT 2 with thoughtful features and carefully selected components to complement its decidedly modern geometry and handling. The simplicity and lightweight of the suspension-corrected aluminum fork allows the 4.8” Schwalbe tires to soak up the bumps, but if you want to add suspension later, it won't upset the handling. The best-in-class Shimano STEPS E7000 drive unit will extend the ride and give you the push they need to get through the tough stuff. The protected seat tube charging port allows easy access and quick charging of the 500Wh battery, which we've cold-weather tested to ensure you can ride year-round with confidence. Thanks to the features and attention to detail built-in, and your desire to ride the unrideable, the Bigfoot VLT 2 is the electric fat bike that you'll forget is an electric fat bike until you realize just how far it's taken you
Norco Blaster 12
$220.99 $249.99 12% Off
Your little one will be off like a rocket on the Blaster from Norco. A super light aluminum frame makes pedaling easy and the quality construction ensures you'll be able to hand this tot rod down. Plus, the comfortable seat, grippy 12-inch tires, coaster brake, and strong steel training wheels make the Blaster great fun to learn on.
Norco Blaster 14
$319.00
You'll wonder whether you got your kid a bike or a rocket ship when they take off on Norco's Blaster. This sweet bike features Norco's great-riding aluminum frame that will withstand the bumps and jumps of neighborhood riding. Plus, with its comfortable seat, wide, 14-inch tires, and powerful linear-pull brakes, it's ready for action.
Norco Charger 1
$1,799.00
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 2
$1,193.99 $1,349.99 12% Off
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 2
$1,199.00
Climb mountains, ride trails, but most of all, just get out there and enjoy the outdoors aboard the Norco Charger 2. This aluminum hardtail has 100mm of front suspension to smooth rough singletrack, giving you the confidence to let it rip down fast and flowy descents. The 20-speed drivetrain keeps weight low and the handlebar uncluttered while providing snappy shifting. Norco includes Shimano hydraulic disc brakes for dependable stopping power and finishes this build with a smart mix of parts to create a high-value cross-country bike that's all about having fun on two wheels.
Norco Charger 2 Women's
$1,349.00
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 2 Women's
$1,049.99 $1,199.99 13% Off
Climb mountains, ride trails, but most of all, just get out there and enjoy the outdoors aboard the Norco Charger 2 Women's. This aluminum hardtail has 100mm of front suspension to smooth rough singletrack, giving you the confidence to let it rip down fast and flowy descents. The 20-speed drivetrain keeps weight low and the handlebar uncluttered while providing snappy shifting. Norco includes Shimano hydraulic disc brakes for dependable stopping power and finishes this build with a smart mix of parts to create a high-value cross-country bike that's all about having fun on two wheels.
Norco Charger 4.1
$899.00
You'll have to pedal fast to keep up with your riding buddy once the Charger 4.1 gets going. This mountain bike is game for the trails thanks to a lightweight aluminum frame, 24-inch wheels, and tough Norco components to handle all the fun. Up front, a tuneable air-sprung suspension fork smooths the way. Plus, this trail-tamer comes with a smooth-shifting 8-speed drivetrain with low gears to get up hills and powerful hydraulic-disc brakes for the trip back down.
Norco Charger 7.1
$1,424.25
Fast yet smooth, light yet tough, Norco's Charger 7.1 is ready for the dirt. Its nimble 6061-aluminum frame is paired with 100mm of travel from the Rockshox fork for a smooth, forgiving ride. Enjoy the advantages of the 27.5-inch Alex rims as they hold momentum while offering jack-be-nimble maneuverability. Shimano's 2 x 10 drivetrain shaves weight and makes it a snap to find the perfect gear for the terrain ahead, and Shimano's powerful disc brakes bring modulation and stopping power to the table. Schwalbe tires have low-rolling resistance for maintaining speed, along with plenty of bite to pin you to the turns. You also get a host of Norco components to tie the bow on this singletrack killer.
Norco Charger 7.2
$1,049.25
Take Norco's Charger 7.2 into the woods and rip some trail! This fearless hardtail's 6061-aluminum frame and 100mm-travel RockShox fork deliver a remarkably lively, yet forgiving ride. On 27.5-inch Alex rims, you'll roll over obstacles while maintaining nimble maneuverability. The crisp-shifting Shimano 20-speed drivetrain flattens the gnarliest climbs and the Shimano hydraulic disc brakes let you descend with jaw-dropping skill in all conditions. You also get grippy Schwalbe tires and quality Norco components throughout to round out this Charger.
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